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A chain organization such as McDonald’s operates multiple stores in multiple markets. The chain store industry is one of the largest in the world in North America with the United States at the top followed by Canada. My research stream theorizes on chain organizations across multiple contexts such as social media, organization experience, and sustainability. My research questions are addressed using econometrics, analytical modeling, and experiments. Additionally, I utilize machine learning and API applications to collect data from different sources. Contextually, I study multi-unit franchising chains, in which a franchisee owner (owner hereafter) operates multiple stores in multiple markets under the chain’s brand name. While multi-unit owners are common in the chain industry, they have been neglected in academic research. My research stream unpacks the multi-unit practice from chains as well as the owner’s perspective and explores its influence on the stores and their customers. In the future, I intend to study chain organizations across different contexts. The following is the visual depiction of my future research program:
MANUSCRIPTS PUBLISHED
2025 Gill, Pushpinder, Stephen K. Kim, and Preetinder Kaur. "When does ownership concentration improve franchise store performance?" European Journal of Marketing (2025). (ADBC – A)
2022 Stephen K. Kim and Pushpinder Gill. “After the courtship is over: On the effect of ongoing support on a chain and franchisees.” Journal of Business and Industrial Marketing (2022) (ADBC – A)
2021 Gill, Pushpinder, and Stephen Kim. "From franchisee experience to customer experience: their effects on franchisee performance." Journal of the Academy of Marketing Science (2021): 1-26. (FT-50)
2018 Jayashankar, Priyanka, Sree Nilakanta, Wesley J. Johnston, Pushpinder Gill, and Reed Burres. "IoT adoption in agriculture: the role of trust, perceived value and risk." Journal of Business and Industrial Marketing (2018). (ADBC – A)
CONFERENCE PUBLICATIONS
2025 Pushpinder Gill, Taegyu Hur, Stephen Kim (2025), “Surprise, Surprise! The Dual Effects of Surprises on Customer Satisfaction.” Winter American Marketing Association conference, Phoenix, Arizona
2024 Stephen Kim, Pushpinder Gill (2024), “Good Neighbor or Bad Neighbor? The Performance Effects of Co-location with Corporate Stores” presentation at Winter American Marketing Association conference, Virtual
2024 Preetinder Kaur, Stephen Kim, Pushpinder Gill (2024), “Learning from Social Media: The Performance Effect of Social Media Experience” presentation at Winter American Marketing Association conference, Virtual
2022 Stephen Kim and Pushpinder Gill (2022), “A Good Neighbor or A Bad Neighbor? On the Performance Effect of Colocation” presentation at Summer American Marketing Association conference, Chicago
2021 Pushpinder Gill, Sridhar N. Ramaswami, and Preetinder Kaur (2021), “Returns to Social Media and the Role of Customer Satisfaction” presentation at Summer American Marketing Association conference, Virtual
2020 Pushpinder Gill and Stephen Kim (2020), "Role of Multi-Unit Franchising in Shaping Customer Performance," presentation at Winter American Marketing Association conference, San Diego
2019 Stephen Kim and Pushpinder Gill (2019), “Chain’s Structure and Store Performance: An Attention-Based Perspective,” presentation at Marketing Strategy Symposium, Kelley School of Business, University of Indiana, Bloomington
2018 Stephen Kim and Pushpinder Gill (2018), “After the courtship is over: On the effect of ongoing support on a chain and franchisees,” presentation at the Mittelstaedt Doctoral Symposium, University of Nebraska, Lincoln
2018 Stephen Kim and Pushpinder Gill (2018), “After the courtship is over: On the effect of ongoing support on a chain and franchisees,” presentation at Summer American Marketing Association, Boston
2017 Stephen Kim and Pushpinder Gill (2017), “When Does a Manager Matter in Franchising? Unpacking the Effect of Routine Enforcement,” presentation at Summer American Marketing Association, San Francisco
RESEARCH AWARDS
2021 Outstanding Doctoral Research Award, Iowa State University
2020 Nominated as fellow for the AMA Sheth Doctoral Consortium, Indiana University, Bloomington, Indiana, USA
2020 Graduate College Research Excellence Award, Iowa State University
2018 Best Paper Award in Inter-Organizational Research, American Marketing Association Summer Conference, Boston
2017 Best Paper Award in Inter-Organizational Research, American Marketing Association Summer Conference, San Francisco
2017 PhD Student Research Award, Iowa State University, Ames, Iowa, USA
2016 PhD Student Research Award, Iowa State University, Ames, Iowa, USA
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